Tuesday, 28 February 2012

Friday, 24 February 2012

Ancillary Task: Promotion poster Progression

When the research had been completed for the conventions of a promotional poster, it was decided that an unconventional approach would be used. The Pearl Jam poster below was found and inspired me to use the same effect as it grabs the audiences attention.
A rough copy was made just by using a basic overlay, but it did not have the same effect.
The poster below was then created by making a background layer and then using a deep knockout using Photoshop.

Sunday, 19 February 2012

Filming: Location




This specific location demonstrates the quirky British feel that the video has. The red, white and blue bunting was perfect use of iconography to help enhance this. As well as this location demonstrating the British feel, the colours and bunting also help create a fun and happy atmosphere enabling the group to use the shots at the end of the video, giving it a typical happy ending.




This location was used to portray the character as lonely as the wide space shows emptiness. The shot of 'Olly' on the bench also enhances this aspect of the video. Manipulating the camera angle so that it shows the whole bench was another way in which the lonely aspect of the video was created.

Thursday, 9 February 2012

Development: Filming and Technique

The studio was used to give the effect of a dreamy feel. The group decided on a white screen. When editing it was agreed that the video effect 'lense flare' was to be used to enhance the dreamy feel.

Thursday, 2 February 2012

Ancillary Tasks: Photography



Images were taken in the Photography Studio against a white screen and a black screen using such techniques as high and low key lighting. This gave the images a professional effect, which will make the ancillary tasks much more effective and professional. The images were then changed into black and white using Adobe Photoshop. Other changes were also made to the images such as changing the brightness, contrast and levels.


The use of this image on a CD promotional poster would be unconventional as it is not a face shot or full body shot. It was decided that experimental CD promotional posters would be made using this image, as although it would break the conventions, it was decided that it would look effective if used in the correct way.


This style of image was also taken as it is a conventional shot for promotional packages.
A full body shot can be used in a double page spread of the Digi-Pack or also on the promotional poster as the key image.