When the research had been completed for the conventions of a promotional poster, it was decided that an unconventional approach would be used. The Pearl Jam poster below was found and inspired me to use the same effect as it grabs the audiences attention.
A rough copy was made just by using a basic overlay, but it did not have the same effect.
The poster below was then created by making a background layer and then using a deep knockout using Photoshop.
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