As an image previously chosen of 'Olly's eyes '(put link to post here), it was decided that this was to be created as well as the Pearl Jam inspired poster. Having two posters with two completely different designs to choose from would enable audience feedback, helping the decision in which poster appears to be more effective to the target audience. The use of the image 'Olly's eyes', although still not a conventional feature, was a slightly more conventional approach.
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