When researching for the ancillary tasks i hadnt decided whether i wanted to conform or subvert the conventions. It wasn't until the pearl jam poster was found that i decided to subvert the conventions. Having the effect the poster shows below instead of an image of the artiszt was the convention that I went against. Also considering the pearl jam poster was not from the same genre as Olly Murs, this subverted the convention that bit more.
Although i subverted one of the conventions for my ancillary tasks i decided to conform with the rest of the conventions. This made it easily recognisable for the audience and allowed them to identify what type of product it is.
The music video follows the codes and conventions of real media products with the pop genre, the group made sure that it was a conventional video by researching in depth of other videos from that genre as well as the artist Olly Murs.
The videos that were researched all had similar narratives, all revolving around love. The group decided to use this convention also as it is a simple yet effective plot. Todorov's theory of equilibrium was used to create the story; from the character being in a relationship, breaking up and then coming out the other end happy.
From researching some of the olly murs videos a particular location looked familiar. In the video dance with me tonight, a location near greenwich market was used, which the group decided to incorporate with in our production.
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